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Data protection of B&A Germany GmbH


The website that can be reached at this address is an offer from B&A Deutschland GmbH. B&A Deutschland GmbH takes data protection seriously. The collection of your data takes place within the framework of the legal regulations. You can obtain comprehensive information about this at or other websites on this subject.



B&A Deutschland GmbH respects the general personal rights of users. For this reason, B&A Deutschland GmbH protects the personal data of users.


Responsible for the collection and processing of personal data is:

B&A Germany GmbH

ABC-Str. 21

20354 Hamburg

What data is collected and used when you visit the website? You can visit our website without providing any personal information. We only store access data in so-called server log files, e.g. B. the name of the requested file, date and time of retrieval, amount of data transferred and the requesting provider. These data are evaluated exclusively to ensure trouble-free operation of the site and to improve our offer and do not allow us to draw any conclusions about your person.


Purpose and legal basis of data processing

We store your data only to fulfill your inquiries, fulfill and process the contracts and for our own advertising purposes. The processing takes place on the basis of the current data protection laws. If you have an inquiry, have us create an offer or conclude a contract with us, we will process your personal data. Depending on the type of contract, this is your surname, first name, address, e-mail address, telephone number/fax number, if applicable date of birth/place, bank details, VAT ID. We store and process this data in our customer administration to fulfill and process the contract and for our own advertising purposes. A transfer to other third parties does not take place.



Data processing for advertising purposes

We only use your data for our own advertising purposes. We would like to inform you about new products, our services and interesting events. Therefore, we also use your data to recommend certain products, services or events that may be of interest to you in addition to your purchases. The evaluation of the purchase history and the sending of corresponding advertising by post or e-mail to existing customers takes place only for products and services of B&A Deutschland GmbH, taking into account your legitimate interests. E-mails will only be sent with your consent, which you can revoke at any time with effect for the future. Newsletters will only be sent to you on the basis of a separate consent. Further information on your rights can be found under the heading "Rights of data subjects".

Data collection and use for contract processing and when opening a customer account

We collect personal data if you voluntarily provide it to us as part of your order, when contacting us (e.g. via contact form or e-mail) or when opening a customer account. Which data is collected can be seen from the respective input forms. We use the data provided by you exclusively for contract processing and processing your inquiries. After your inquiry has been answered, the contract has been fully processed or your customer account has been deleted, your data will be blocked for further use and deleted after the retention periods under tax and commercial law have expired. Something else only applies if you have expressly consented to further use of your data or if we reserve the right to use data beyond this, which is permitted by law and about which we will inform you below. The deletion of your customer account is possible at any time and can be done by sending a message to datenschutz(at)


Use of data for postal advertising and your right to object

In addition, we reserve the right to summarize your first and last name, your postal address and - insofar as we have received this additional information from you as part of the contractual relationship - your title, academic degree, your year of birth and your job, industry or business title Save lists and use them for your own advertising purposes, e.g. to send you interesting offers and information about our products by post. You can object to the storage and use of your data for these purposes at any time by sending a message to the contact option described below.


Use of cookies

In order to make visiting our website attractive and to enable the use of certain functions, we use so-called cookies on various pages. These are small text files that are stored on your end device and that save certain settings and data for exchange with our system via your browser. Some of the cookies we use are deleted after the end of the browser session, i.e. after closing your browser (so-called session cookies). Other cookies remain on your end device and enable us to recognize your browser the next time you visit (persistent cookies). Cookies do not contain any personal data and can therefore not be assigned directly to any user. Please note that certain cookies are set as soon as you enter our website. You can set your browser so that you are informed about the setting of cookies and decide individually whether to accept them or exclude the acceptance of cookies for certain cases or in general. If cookies are not accepted, the functionality of our website may be restricted.


Below you will find information on the cookies we use and the setting options in your browser.


1. Necessary cookies

These cookies are necessary to enable the operation of our website. This includes, for example, cookies that enable you to log into the customer area or put something in the shopping cart.


2. Analytical / Performance Cookies

These cookies make it possible to collect anonymous data about the usage behavior of our visitors. These are then evaluated by us, for example to improve the functionality of the website and to show you interesting offers.


3. Functional - Cookies

These cookies are used for certain functionalities of our website, e.g. to suggest a better navigation flow on our website, to show you personalized and relevant information (e.g. "interest-based advertisements").


4. Targeting - Cookies

These cookies record your visit to our website, the pages you have visited and the links you have followed. We will use this information to tailor our website and the advertisements you see to your interests.


5. Third Party Cookies

These cookies from some of our advertising partners help to make the internet offer and our website more interesting for you. Therefore, when you visit our website, cookies from partner companies are also stored on your hard drive. These are temporary cookies that are automatically deleted after the specified time. Cookies from partner companies are usually deleted after a few days or up to 24 months, in individual cases even after several years. The cookies from our partner companies do not contain any personal data either. Data is only collected under a user ID pseudonym. This pseudonymous data is never merged with your personal data.



How can I configure my browser's cookie settings?

Each browser differs in the way it manages cookie settings. This is described in the help menu of each browser, which explains how you can change your cookie settings.


You can find these for the respective browsers, e.g. under the following links:

Internet Explorer™:





Use of Google Analytics for web analysis


This website uses or will soon use Google Analytics, a web analysis service provided by Google Inc. (, (hereinafter "analysis tools"). These analysis tools set cookies that enable an analysis of the use of the website. The information generated by the cookie about the use of this website is usually transmitted to a Google server in the USA and stored there. By activating IP anonymization on this website, the IP address is shortened before transmission within the member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be sent to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use the information to evaluate the use of the website, to compile reports on website activity and to provide us with other services related to website activity and internet usage. The anonymized IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by setting your browser software accordingly; we would like to point out to you however that in this case you will if applicable not be able to use all functions of this website in full.


You can also prevent Google from collecting the data generated by the cookie and related to your use of the website (including your IP address) and from processing this data by Google by downloading the browser plug-in available under the following link and install:



Google Maps


This website uses the Google Maps API to visually display geographic information. When using Google Maps, Google (Google Inc., 1600 Amphitheater Parkway, Mountain View, California, 94043) also collects, processes and uses data about the use of the Maps functions by visitors to the website. For more information about data processing by Google, see Google's privacy policy, which you can access at


Google Tag Manager

This website uses the Google Tag Manager service from Google. "Google" is a group of companies and consists of the companies Google Ireland Ltd. (provider of the service), Gordon House, Barrow Street, Dublin 4, Ireland and Google LLC, 1600 Amphitheater Parkway, Mountain View, CA 94043, USA and other affiliated companies of Google LLC.

We have concluded an order processing contract with Google. The Google Tag Manager is an auxiliary service and only processes personal data for technically necessary purposes. The Google Tag Manager ensures that other components are loaded, which in turn may collect data. The Google Tag Manager does not access this data.

For more information about Google Tag Manager, see Google's privacy policy.

Please note that American authorities, such as secret services, could possibly gain access to personal data due to American laws such as the Cloud Act, which is inevitably exchanged with Google due to the Internet Protocol (TCP) when this service is integrated.



Use of Google Adwords Conversion Tracking


This website is or will be connected to the online advertising program “Google AdWords” from Google Inc. ( Google uses cookies so that companies that pay Google to place ads (advertisers) can determine how many people who click on their ads then buy their products (conversion tracking). The conversion tracking cookie is only stored on your end device if you click on an ad placed by Google for which the advertiser has opted for conversion tracking. These cookies expire after 90 days and do not contain any information that personally identifies you. If you visit certain pages of an advertiser's website and the cookie has not yet expired, Google and the advertiser can recognize that you clicked on the ad and were redirected to that page. Each advertiser receives a different cookie. Cookies can therefore not be tracked via the websites of advertisers. If you want to deactivate cookies for conversion tracking, you can set your browser so that cookies from the "" domain are blocked.


Applicant data protection


We collect and process personal data from applicants for the purpose of handling the application process. The processing can also be done digitally. This is always the case when an applicant sends us application documents digitally, for example by e-mail or via a web form that can be used on our website. If we conclude an employment contract with the applicant, the transmitted data will be stored for the purpose of processing the employment relationship in compliance with the statutory provisions. If no employment contract is concluded with the applicant, the application documents will be automatically deleted four months after notification of the rejection decision, provided that deletion does not conflict with any other legitimate interests on our part, such as a burden of proof in a procedure under the General Equal Treatment Act (AGG).



data subject rights


You have the right:


-to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can obtain information about the processing purposes, the category of personal data, the categories of recipients to whom your data was or will be disclosed, the planned storage period, the existence of a right to correction, deletion, restriction of processing or objection, the existence of a Right to complain, the origin of your data, if not collected from us, and the existence of automated decision-making including profiling and, if necessary, meaningful information about their details;


- in accordance with Art. 16 GDPR, to immediately request the correction of incorrect or incomplete personal data stored by us;


-according to Art. 17 GDPR, to request the deletion of your personal data stored by us, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims is required;


-according to Art. 18 GDPR to demand the restriction of the processing of your personal data, insofar as the accuracy of the data is disputed by you, the processing is unlawful, but you reject its deletion and we no longer need the data, but you use them to assert, need to exercise or defend legal claims or you have objected to processing in accordance with Art. Z1 GDPR;


-according to Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request transmission to another person responsible;


-according to Art. 7 Para. 3 GDPR to revoke your consent given to us at any time. As a result, we are no longer allowed to continue the data processing based on this consent for the future and


- according to Art. 77 GDPR to complain to a supervisory authority. As a rule, you can contact the supervisory authority of your usual place of residence or work or our company headquarters.



Right to object


If your personal data is processed on the basis of legitimate interests in accordance with Article 6 Paragraph 1 Clause 1 Letter f GDPR, you have the right to object to the processing of your personal data in accordance with Article Z1 GDPR, provided that there are reasons for this, which arise from your particular situation or the objection is directed against direct advertising. In the latter case, you have a general right to object, which we will implement without specifying a particular situation.


If you would like to make use of your right of revocation or objection, an e-mail to is sufficient.


data security


When you visit our website, we use the widespread SSL (Secure Socket Layer) method in connection with the highest level of encryption supported by your browser. This is usually 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit V3 technology instead. You can tell whether an individual page of our website is being transmitted in encrypted form by the closed representation of the key or lock symbol in the lower status bar of your browser.


We also use appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction or against unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.



Right to information and contact options


You have a right to free information about the data we have stored about you and, if necessary, a right to correction, blocking or deletion of this data. If you have any questions about the collection, processing or use of your personal data, information, correction, blocking or deletion of data and revocation of any consent you may have given or objection to a specific use of data, please send us an email to


Or by mail to:

B&A Germany GmbH

ABC-Str. 21

20354 Hamburg



update and change


The data protection declaration must be adapted to the actual circumstances and the legal situation from time to time. Please check the data protection declaration before using our offer in order to be up to date with possible changes or updates.


The German version always applies.

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